Counselors often operate under the societal pressure to be perfect specimens of mental health. Always gentle, patient, and wise, we are not supposed to fall prey to depression, suffer from anxiety, return to substance use, or have any unhealed trauma. We always know the right thing to do and say, and our job is to convey this wisdom to our expectant clients. This often creates a paradigm whereby counselors bracket and subsume any “wounded” parts of their psyches, showing the clinical world a mask of health. Our training programs and treatment organizations often subconsciously encourage this phenomenon. However, decades of research have shown that this leads to negative counselor and client outcomes. If we are to flourish through change in our field, then the historical description of some counselors as “wounded healers” needs to be updated to one of “wounded healING.” This keynote talk will outline the history of this concept, the current state of this phenomenon, and our need for a fresh, active, and engaged approach. The pragmatics and ethics of this new paradigm will be highlighted, giving a pathway to innovation and growth in our field. Key takeaways for leaders will be highlighted.